Setting the Standard: Comics by Alex Toth 1952-1954

Toth began his professional career at fifteen in 1945 for Heroic Comics, but quickly advanced to superhero work for DC. Responding to the endless criticism of editor Sheldon Mayer and production chief Sol Harrison, the young artist strove toward a technique free of “showoff surface tricks, clutter, and distracting picture elements.” Simply put, he learned “how to tell a story, to the exclusion of all else.”

After falling out with DC in 1952, Toth moved west. He freelanced almost exclusively for Standard over the next two years, contributing classic work for its crime, horror, science fiction, and war titles. But perhaps most revelatory to the reader will be the romance collaborations with writer Kim Ammodt, Toth’s personal favorites. “I came to prefer them for the quieter, more credible, natural human equations they dealt with — emotions, subtleties of gesture, expression, attitude.”

To explain his take on comics, Toth would quote such proverbs as “To add to truth distracts from it,” or “The beauty of the simple thing.” He employed these axioms “to make clear how universal this pursuit of truth, clarity, simplicity, economy, in all the arts and many other disciplines really is — and has been for 6,000 years.” These and other observations regarding the comic book form will be collected in an essay based on Toth’s published and unpublished letters and interviews.

Every page of Setting the Standard is restored to bring Toth’s unsurpassed graphics and page designs into full clarity, making this an essential edition for anyone with an appreciation of the art of graphic storytelling.

Check out a 38-page .pdf