Design Play: An Array of Quirky Design

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Full of humor, playful optical effects, die cuts, 3-D illusions and other extraordinary interactive elements, this exciting new collection of advertisements demonstrates clearly the challenges facing graphic artists today.

Design Play

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Design Play shows how an ordinary project can be turned into the exceptional simply by using an unexpected twist in format, material or concept to capture the imagination and attention of the target audience. In a world overcrowded with ads that are all openly or surreptitiously trying to pervade our consciousness it is becoming increasingly difficult for the world’s creative talent to come up with ideas and concepts the consumer finds fresh and exciting. Design Play focuses on tricky, sometimes risky approaches that have proved highly successful. Features print ads, brochures, promotional material, posters and a wide range of other media.

Additional Information

Author Victionary
Publisher Gingko Press
Page Count 240pp
Publication Size 8 x 11
Publication Notes softcover, 200 color illustrations
Publication Date November 6, 2009
ISBN 978-9881732736

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