I Love Type Volume 2: I Love Avant Garde

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Quick Overview

First designed by Herb Lubalin as a logo, not a typeface, Avant Garde has had a tumultuous history. Once a representation of innovation and singularity, its popularity in the 1970s has given it a distinctly retro connotation in modern times.

I Love Type Volume 2

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Details

Its complex ligatures, particularly the distinctive dramatically-slanted “A,” are a challenge for any designer to master, and the ongoing debate continues over whether anyone has been able to use it correctly since Lubalin himself.

Judge for yourself in this collection showcasing the application of Avant Garde type within the graphic arts.

Additional Information

Author Victionary / TwoPoints.net
Publisher Victionary
Page Count 160pp
Publication Size 6.25 x 9
Publication Notes softcover, full color
Publication Date December 2010
ISBN 978-988-17328-7-3

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