Type On Screen: A Critical Guide For Designers, Writers, Developers, And Students

Be the first to review this product

Availability: In stock


Quick Overview

A Critical Guide for Designers, Writers, Editors, & Students.

Type On Screen

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

  • Type On Screen


The organization of letters on a blank sheet - or screen - is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.

Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words.

Additional Information

Author Ellen Lupton
Publisher Princeton Architectural Press
Page Count 208pp
Publication Size 7 x 8.5 x .5
Publication Notes softcover, full color
Publication Date May 13, 2014
ISBN 978-1616891701

You may also be interested in the following product(s)

Lettering and Type: Creating Letters and Designing Typefaces

Lettering and Type: Creating Letters and Designing Typefaces

Custom Lettering of the 60s And 70s

Custom Lettering of the 60s And 70s

Hand Job: A Catalog Of Type

Hand Job: A Catalog Of Type


Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.