Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

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Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims.

Branding Terror

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  • Branding Terror


The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail.

Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

Additional Information

Author Artur Beifuss / Francesco Trivini Bellini
Publisher Merrell Publishers
Page Count 336pp
Publication Size 6.25 x 9 x 1.5
Publication Notes hardcover, color
Publication Date April 3, 2013
ISBN 978-1858946016

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