Understanding Media: The Extensions of Man

Be the first to review this product

Availability: Out of stock


Quick Overview

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

  • Understanding Media


This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, 'McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'' Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an 'understanding of how media operate' and to provoke reflection. In the 1960s McLuhan's theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village. This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan's published works.

Additional Information

Author Marshall McLuhan
Publisher Gingko Press
Page Count 640pp
Publication Size 5.25 x 7.5
Publication Notes Hardcover, Critical Edition
Publication Date 2005
ISBN 978-1584230731

You may also be interested in the following product(s)

Manufacturing Consent: The Political Economy Of The Mass Media

Manufacturing Consent: The Political Economy Of The Mass Media

Sonic Outlaws DVD

Sonic Outlaws DVD

Manufacturing Consent: Noam Chomsky And The Media DVD

Manufacturing Consent: Noam Chomsky And The Media DVD


Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.