Details
Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother’s Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers.
Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
Additional Information
| Author | Jeremy Cowan / James Sullivan |
|---|---|
| Publisher | Malt Shop Publications |
| Page Count | 368pp |
| Publication Size | 6.5 x 9 x 1 |
| Publication Notes | paperback |
| Publication Date | December 2010 |
| ISBN | 978-0982932537 |
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