They are ramping up a special program of officially licensed Domo merchandise.
Domo is a small brown open-mouthed monster hatched from an egg who lives with a wise old rabbit underground. He really, really likes TV. Domo is the mascot of NHK's BS2 (a satellite channel; he also appears on BS1). There are Japanese videos and products, but deliveries to these shores have been sporadic. That is all about to change.