Powered by millions of savvy, devoted consumers and raking in hundreds of millions annually for producers and retailers, the American craft beer movement has changed the brewing industry and the international reputation of American beer. It has upended the Big Beer giants that once seemed untouchable and forever altered the culinary habits of not only millions of Americans but millions more worldwide.
This delicious story of plucky triumph has never been chronicled in one volume--until now.
Based on thorough research as well as interviews with all of the most influential names in craft brewing since the 1960s, The Audacity of Hops brims with charming, remarkable tales, which together weave a very American business story, one of formidable odds and refreshing success.
The Audacity of Hops will be the holiday and birthday gift for every craft-beer lover--indeed, for anyone who loves fine food and drink, and the people behind them. Entertaining and accessible, this book is the first of its kind: the definitive, highly praised history of the other American revolution.