Today’s craft world has emerged as a synthesis of historical technique, punk culture, and the DIY ethos, also influenced by traditional handiwork, modern aesthetics, politics, feminism and art.
Director Faythe Levine captured the tightly knit community that exists through websites, blogs, and online stores that connect to the greater public through independent boutiques, galleries and craft fairs.
Interviews were conducted on-location in artist studios, homes, boutiques, offices and craft fairs, giving the public an exclusive and rarely seen look into the lives of these creative individuals.
The DVDs are packaged in a fold-open digipak, printed on recycled board with vegetable-based inks. There is significantly less plastic than a standard DVD case.