How Pleasure Works: The New Science of Why We Like What We Like

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Yale psychologist Paul Bloom presents a striking new vision of the pleasures of everyday life.

How Pleasure Works

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The thought of sex with a virgin is intensely arousing for many men. The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry. In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

Additional Information

Author Paul Bloom
Publisher WW Norton
Page Count 280pp
Publication Size 6.5 x 9.5
Publication Notes hardcover
Publication Date June 1, 2010
ISBN 978-0393066326

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