The Medium Is The Massage is a popular classic, a collide-o-scopic journey through the Marshall McLuhan-looking glass. When first documented, McLuhan's prophetic perceptions on life in the age of electronic information were often perplexing. Three decades later his observations are disturbingly clear, remarkably accurate.
Marshall McLuhan understood the power of media long before those in control did.
The Medium Is The Massage presents some of McLuhan's most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts.
First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.