Yé-Yé pop had secondary explosions in the 1970s and 1990s in Japan and Europe through the likes of Lio (who provides this book’s foreword), and in the United States through singers like April March, whose Yé-Yé number “Chick Habit” was heard in the Quentin Tarantino film Death Proof.
Interest in Yé-Yé revived again recently during the fifth season of the mega-popular television series Mad Men, when Don Draper’s young, sexy wife sang the Yé-Yé number “Zou Bisou Bisou,” originally made famous in the 1960s by blonde actress Gillian Hills.
The most famous Yé-Yé practitioners include the glamorous Sylvie Vartan (married to rock star Johnny Hallyday), French lolita France Gall, beautiful actresses Brigitte Bardot and Chantal Goya, and the statuesque Françoise Hardy.
This collection by French pop music expert Jean-Emmanuel Deluxe includes many interviews with the original singers and producers, visual excerpts of record covers, both 45s and LPs, and remarkable excerpts from a children’s fan diary of the period.
Yé-Yé means “Yeah Yeah” and many music lovers are ready for an immersion in this beloved but little-known genre.