Celebrating their twentieth anniversary in 2010, Ninja Tune have been dedicated to publishing inspiring electronic music for the past two decades. The label was established by two friends Matt Black and Jonathan More, who wanted a new label for their venture Coldcut. The label’s discography encompasses a wide range of contemporary music: The Cinematic Orchestra; Roots Manuva; Mr Scruff; Steinski; Amon; Kid Koala; The Herbaliser— and these are just some of the classics. The book tells the story of the record label, the artists themselves, their art and the ways in which their influence was and is felt in the larger culture.
The book displays a visual discography, is lavishly illustrated with historic photography, and includes exclusive interviews with the label’s artists, and the minds who shaped the roster. It’s the story of a tiny label surviving and thriving while the majors run aground, the story of a unique vision and an all-embracing approach, championing the creativity of their artists at all costs. Ninja Tune appeal stretches far beyond Ninja Tune’s already-established legion of followers: making this a must-read for any music fan with even a passing interest in adventurous music, and the triumph of ideas, passion and guerrilla creativity in the face of a factory-tooled mainstream.