First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe - witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy - a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how 'culture jammers' utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in 'Joe Chemo' for 'Joe Camel').
NO LOGO will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
'A complete, user-friendly handbook on the negative effects that '90s uberbrand marketing has had on culture, work, and consumer choice.' -THE VILLAGE VOICE
'What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.' -Billy Bragg