Pink and Blue: Telling the Boys from the Girls in America

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"When did we start dressing girls in pink and boys in blue?"

Pink and Blue

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  • Pink and Blue


To uncover the answer, dress historian Jo Paoletti looked at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing. She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.

Additional Information

Author Jo B. Paoletti
Publisher Indiana University Press
Page Count 192pp
Publication Size 6 x 9.25 x 1
Publication Notes Hardcover
Publication Date February 6, 2012
ISBN 978-0807044438

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