The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.
In 2008, a Gallup poll showed that 44 percent of Americans believed God had created man in his present form within the last 10,000 years. In a Pew Forum poll in the same year, 42 percent believed that all life on earth has existed in its present form since the beginning of time.