Program or Be Programmed: Ten Commands for a Digital Age

Be the first to review this product

Availability: In stock


Quick Overview

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It’s here; it’s everywhere.

Program Or Be Programmed

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

  • Program Or Be Programmed


The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.”

In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

Additional Information

Author Douglas Rushkoff
Publisher Soft Skull Press
Page Count 156pp
Publication Size 5 x 7
Publication Notes trade paperback
Publication Date September 6, 2011
ISBN 978-1593764265

You may also be interested in the following product(s)

Marshall McLuhan Unbound

Marshall McLuhan Unbound

Four Arguments For The Elimination of Television

Four Arguments For The Elimination of Television

Medium Is the Massage

Medium Is the Massage

McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed


Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.