From the creator of Fark.com, an expose on the media gone awry, revealing the hysterical, often outrageous non-news that passes for newsworthy today.

Have you ever found yourself noticing certain patterns in the news you see and read each day? Perhaps it’s the blatant fear-mongering in the absence of facts on your local 6 o’clock news (“Tsunami could hit the Atlantic any day!” EVERYBODY PANIC), or the seasonal articles that appear year after year like clockwork (“Roads will be crowded this holiday season.” Thanks AAA.). IT’S NOT NEWS, IT’S FARK is Drew Curtis’ clever examination of the state of the media today and a hilarious look at the go-to stories mass media uses when there's just not enough hard news to fill a newspaper or a news broadcast. Who is to blame for non-news in the media? Is it the media, or the media consumer and their website-clicking habits? Or does the answer lie somewhere in between? IT'S NOT NEWS, IT'S FARK takes a crack at why

Drew exposes eight stranger-than-fiction media patterns that prove just how little reporting is going on in the world of reporters today. Regardless of whether it’s a slow news day, mainstream media still has to deliver. IT’S NOT NEWS, IT’S FARK examines all the “news” that was never fit for print in the first place, and promises to have you laughing (with the media, mind you, not at them...) along the way. Let the hilarity ensue.

Staff Review:
Admittedly, I've never been a huge fan of Fark.com. It's always felt a little too morning radio shock jock-y, and after reading Fark founder, Drew Crutis' book, now I know why: A large number of morning radio shock jocks use Fark to prep their shows. The subtitle of the book is "How Mass Media Tries To Pass Off Crap As News," and this is an area that Fark is an undisputed expert in. Fark (the book) breaks news story types into sections, uses actual stories to illustrate these categories and then includes some Fark visitors' snark/comments about the stories at the end for humorous effect. Not earth shattering, but a good primer for those who don't understand all the contemporary criticism of modern media.
-Benn Ray, Atomic Books Blog